During this WP the technological positioning of both the HBI’s digestate treatment plant and the innovative hydroponic system will be evaluated. In particular, patents related to potential competing technologies will be analysed for structuring the product diversification. The most promising geographical areas for the market will be identified and the main players in the sector mapped. Therefore, hypotheses on the best product positioning strategy will be formalized. At the same time, the best market entry strategy (i.e., the go-to-market strategy) will be studied.
Furthermore, an economic-financial analysis will be carried out for the evaluation of the cash flows and the investment needs. The development of these activities will contribute to the improvement of the business plan, which will be periodically revised and updated.